FAQ
What is public relations?
Public relations helps an organization and its public adapt mutually
to each other. Often, it is a term used to describe both a way
of looking at an organization's performance and a program of activities.*
Why should I hire a consulting firm?
Today's executives need to rely on alternative outside counsel
for either an objective evaluation or a specific program execution
due to ever increasing duties and schedules.
What methods will be utilized?
Creating and disseminating the most effective message can range
from a simple letter to the most complex multimedia program through
various media outlets to targeted audiences.
How can I measure the effectiveness of the program?
Effectiveness can be measured in a variety of ways from a simple
survey to compiling a press clipping system to tracking the number
of hits on a web site.
*Reprinted with permission from the Public Relations Society of
America (www.prsa.org)
# # # |
